Pofuna kupititsa patsogolo magwiridwe antchito ndikulimbikitsa zatsopano, dipatimenti yotsatsa ya kampaniyo idasamukira ku fakitale yatsopano. Ichi ndi chisankho chachikulu chomwe kampaniyo idachita kuti igwirizane ndi momwe msika umasinthira nthawi zonse, kukonza zinthu zomwe zilipo ndikuwonjezera magwiridwe antchito.

Pokhala ndi ukadaulo wamakono komanso malo okulirapo, malo atsopanowa amapereka malo abwino kwambiri kuti dipatimenti Yotsatsa ipambane. Pokhala ndi malo ambiri komanso malo amakono, gululo likhoza kugwira ntchito limodzi bwino, kulingalira njira zatsopano zotsatsira malonda, ndikuchita ma campaign mwachangu kwambiri. Kusinthaku sikungosintha malo; kukuyimira kusintha kwakukulu pa momwe dipatimentiyi imagwirira ntchito komanso momwe imagwirira ntchito ndi madipatimenti ena mkati mwa kampaniyo.

Chimodzi mwa zifukwa zazikulu zomwe zinapangitsa kuti ntchitoyi isamutsidwe chinali kuchepetsa ntchito. Malo atsopanowa adapangidwa kuti athandize kulankhulana bwino komanso kugwirizana pakati pa dipatimenti yotsatsa malonda ndi gulu lopanga zinthu. Pokhala pafupi ndi njira yopangira zinthu, gulu lotsatsa likhoza kupeza chidziwitso chofunikira pakupanga zinthu ndi mayankho a makasitomala, zomwe zimawathandiza kupanga mapulani abwino kwambiri. Mgwirizanowu ukuyembekezeka kubweretsa kuyambitsidwa kwa zinthu bwino komanso kukhutitsidwa kwa makasitomala.

Kuphatikiza apo, kusamutsaku kukugwirizana ndi masomphenya a kampani kwa nthawi yayitali okhudza kukhazikika ndi kukula. Malo atsopanowa akuphatikizapo njira ndi ukadaulo wosawononga chilengedwe, zomwe zikusonyeza kudzipereka kwa kampaniyo kuchepetsa mpweya woipa womwe umawononga chilengedwe. Kudzipereka kumeneku sikungowonjezera mbiri ya kampaniyi, komanso kumakhudzanso ogula omwe amasamala za chilengedwe.

Pamene dipatimenti yotsatsa ikusamukira kumalo atsopano, gululo likusangalala ndi mwayi womwe ukubwera. Pokhala ndi malingaliro atsopano komanso malo ogwirira ntchito atsopano, ali okonzeka kuthana ndi mavuto atsopano ndikuyendetsa kukula kwa kampaniyo pamsika wopikisana kwambiri. Kusamukira ku malo atsopano sikungosintha zinthu zokha; ndi sitepe yolimba mtima yopita ku tsogolo lowala komanso latsopano.