Pofuna kupititsa patsogolo magwiridwe antchito komanso kulimbikitsa zatsopano, dipatimenti yotsatsa yamakampani idasamukira kufakitale yatsopano. Uku ndikusuntha kwakukulu komwe kampaniyo idachita kuti igwirizane ndi msika womwe ukusintha nthawi zonse, kukhathamiritsa chuma ndikuwongolera magwiridwe antchito.

Pokhala ndi luso lamakono komanso malo akuluakulu, malo atsopanowa amapereka malo abwino kuti dipatimenti yotsatsa malonda ikhale yabwino. Pokhala ndi malo ochulukirapo komanso zida zamakono, gululi litha kugwirizana bwino, kulingalira njira zotsatsira malonda, ndikuchita kampeni mwachangu kwambiri. Kusunthaku sikungosintha mawonekedwe; ikuyimira kusintha kwakukulu kwa momwe dipatimenti imagwirira ntchito ndi kuyanjana ndi madipatimenti ena mkati mwa kampani.

Chimodzi mwa zifukwa zazikulu zosamutsirako chinali kuwongolera ntchito. Malo atsopanowa adapangidwa kuti athandizire kulumikizana bwino komanso mgwirizano pakati pa dipatimenti yotsatsa ndi gulu lopanga. Pokhala pafupi ndi njira yopangira, gulu lamalonda likhoza kupeza chidziwitso chofunikira pa chitukuko cha mankhwala ndi ndemanga za makasitomala, kuwalola kuti azitha kukonza bwino. Synergy iyi ikuyembekezeka kubweretsa kukhazikitsidwa bwino kwazinthu komanso kukhutitsidwa kwamakasitomala.

Kuphatikiza apo, kusamukaku kumagwirizana ndi masomphenya a nthawi yayitali a kampani yokhazikika komanso kukula. Malo atsopanowa akuphatikiza machitidwe ndi matekinoloje okonda zachilengedwe, zomwe zikuwonetsa kudzipereka kwa kampani pakuchepetsa kuchuluka kwa mpweya wake. Kudzipereka kumeneku sikumangowonjezera mbiri ya mtunduwo, komanso kumakhudzanso ogula osamala zachilengedwe.

Pamene dipatimenti ya Marketing ikupita kumalo ake atsopano, gululi likusangalala ndi mwayi umene uli patsogolo. Ndi malingaliro atsopano komanso malo otsitsimula ogwirira ntchito, ali okonzeka kuthana ndi zovuta zatsopano ndikuyendetsa kukula kwa kampaniyo pamsika womwe ukukulirakulira. Kusamukira kumalo atsopano sikungosintha zinthu; ndi sitepe lolimba mtima lolunjika ku tsogolo lowala, lopangidwa mwatsopano.